AbsoluteB.com

One of my favorite design studios, FI, or Fantasy Interactive. has given their website a face lift, and though it can hardly be called a redesign at all, I have to say that its a huge improvement on a design that was pretty much near perfect to begin with. I remember when FI launched their previous site, which replaced a design that was, in comparison, very flashy and inspiring, it was met with quite some criticism that it didn’t quite represent the company as it should have. That design incorporated a lot of 3D, dynamic Flash components and video and it was a whole new standard on its own. With the previous iteration of the site, things calmed down and the idea was to let FI’s work speak for itself, rather than the website itself. Given how the trend of web design is towards clean, sensible usability, which everyone seems to be following, only a few agencies like FI could go with those trends and still come out with something unique and special, and this face lift is such a breath of fresh air!

I love how the entire width of the header changes displaying recent projects and clients. The dynamics give the design a fresh look every few seconds. I also definitely prefer their new top navigation layout. It’s clearer than how they used to be stacked on top of one another. Breaking up the location of the main and sub navigation is a also a big plus in my opinion. It allows for each page to have its own distinct title.

Overall, if you weren’t a designer, you might not even have noticed the changes at all, but I think the site that was intended to be clean, simple and clear and extremely usable, just turned things up a notch. This is why FI remains one of the leading agencies out there.