Brand Development – Van Kooten Wijnen
Bonobos, Brand Development, Graphic Design
I’ve been with Bonobos for over a month now and so I’ve only written about learning new stuff and stuff not really working so I thought it might be time to showcase some work I’ve been doing which I actually can show just to prove that I’m not sitting around merely admiring my Apple dominated work space; which has turned out pretty sweet I gotta say, though I’m finding it hard to justify €25 for an Apple iPhone doc.
Anywho, this isn’t the first nor the only project I’ve been working on since joining the company obviously, as there are many, many more, but seeing as this one has just gotten approval and the client is pretty psyched about the design, I figured this would be a good one to start off with.
I won’t go into the whole process I went through and the thinking behind it for now. Just that Van Kooten Wijnen came to Bonobos in need of a brand to represent itself and needed that image reflected in all aspects of it’s business, so I designed a logo and the usual letterhead/business card/etc/etc to go along with it… and that’s pretty much it.


|