I’m a big fan of ads made for the Super Bowl. Companies spend millions creating them and millions more to air their 30 second, well, shall we call them masterpieces? In terms of conversion, Super Bowl ads are be pretty genius; they capture the attention of viewers and within 30 seconds (sometimes a whole minute) they tell a story, they inform, they brand and above all, they entertain. But what’s probably more important than any of those attributes, is that the ad attracts customers to call, signup, go out and buy, or at the least look up more information about the product. Otherwise it’s just waste of the company’s marketing budget. The last thing you’d expect is the ad to have a negative effect on your ROI, suck, well, that would just suck!