It’s no secret that the economy, prices, sales, conversion rates, etc rise and fall in reflection to the time of year. For example, the colder winter months towards the end of the year usually spell increased sales due to Christmas and the general holiday season, while for some others it could mean a dip in conversion due to businesses slowing down (usually B2B). During the warmer summer months, sales might increase for vacation booking agencies but dip for some service based companies like heater fixing companies (I’m just guessing). Whatever your business or trade, your peaks and dips can usually be attributed to an annual pattern of some kind.
The same goes for moods I’m sure. People tend to experience a sense of “bleh” during the colder, darker winter months and peak in their mood during the warmer beach-weather. I’m pretty sure for many web and graphic designers, this is the same. So I started to wonder; how does the time of the year affect the designs I create? (more…)