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Category Archive: Analysis

  1. Apple iPhone 6 Plus home screen pixels

    We live in a world of symmetry, or at least we tend to prefer symmetrical things to unsymmetrical things. For the sake of dramatizing let’s just call it what it is; chaos. Things that have no symmetry and no pattern, are in a state of chaos and chaos is nuts. So we prefer symmetry. We use in design, we use it in engineering, in science. It even occurs beyond our control in nature (butterflies, sea shells, snow flakes) and beyond our reach in space! Things make sense when they’re symmetrical. So when I look at my €1000 iPhone 6 Plus screen and notice that the spacing and gutters between the icons and dock are not symmetrical, I just have to ask. WTF Apple? (more…)

  2. In case you didn’t already know, I’m all about planning. I’m a big planner, regardless of the situation or project. Not in a stifling way, but just so that I know what to expect and what’s coming up over the horizon. My day, my week, my finances, I could be going on vacation and I’d still need to plan it all out. If I’m going on a road trip, I’ll need to strategically plan the loading of the luggage in the trunk, making sure it’s stowed as efficiently as possible, while still being able to reach back and get things if and when necessary. The navigation will have been set days before and double checked, and the car will have had fluid changes and tire pressure checks long before the departure day. If by air, I’ll carefully plan the packing of handheld luggage so that things like passports are easily accessible yet secure and that things like inflight entertainment are also packed in order of what-I-might-want-to-do-first. (more…)

  3. I’m a big fan of ads made for the Super Bowl. Companies spend millions creating them and millions more to air their 30 second, well, shall we call them masterpieces? In terms of conversion, Super Bowl ads are be pretty genius; they capture the attention of viewers and within 30 seconds (sometimes a whole minute) they tell a story, they inform, they brand and above all, they entertain. But what’s probably more important than any of those attributes, is that the ad attracts customers to call, signup, go out and buy, or at the least look up more information about the product. Otherwise it’s just waste of the company’s marketing budget. The last thing you’d expect is the ad to have a negative effect on your ROI, suck, well, that would just suck!


  4. If you ask me, is one of the best and ugliest looking sites on the web at the same time. It’s bare and raw simplicity and functionality make it so pleasant to look at and use, while at the same time, I can’t help but think, WTF? I could do a better job… couldn’t I? Google just works and does what it does best very, very well, and yet, by design standards, or at least by my own, it’s far from bring the most awe inspiring design I’ve ever seen. And yet, even though there are so many ways I could imagine improving the overall look of the site (all IMO of course), it’s a design which cannot be improved. Even the bezel and shadow on the logo on the home screen could almost be considered too tacky!

    I bring this up because these past few days I have been exploring designing a search site in a lot of depth. It’s not something I’ve done before and it’s a very interesting and tricky situation I find myself in, it’s certainly one that intrigues and motivates me. Google, as cliche as it may sound, has been the standard to go by of course, but purely from a functional stand point. I’ve been giving a lot of thought as to whether it would be possible or not to design a search site in my own way… in a different way. (more…)

  5. fiss

    One of my favorite design studios, FI, or Fantasy Interactive. has given their website a face lift, and though it can hardly be called a redesign at all, I have to say that its a huge improvement on a design that was pretty much near perfect to begin with. I remember when FI launched their previous site, which replaced a design that was, in comparison, very flashy and inspiring, it was met with quite some criticism that it didn’t quite represent the company as it should have. That design incorporated a lot of 3D, dynamic Flash components and video and it was a whole new standard on its own. With the previous iteration of the site, things calmed down and the idea was to let FI’s work speak for itself, rather than the website itself. Given how the trend of web design is towards clean, sensible usability, which everyone seems to be following, only a few agencies like FI could go with those trends and still come out with something unique and special, and this face lift is such a breath of fresh air! (more…)

  6. Analysed


    I always try to stay on top of things, regardless of what it is. Whether it be related to design, development, Internet, technology, economy, gadgets or automotive, I just wanna know it all! It’s in this way that I first read the rumor that Apple was probably about to launch a new mouse, and this while I had just bought a wireless Mighty Mouse. Not wanting to be stuck with old tech, I rushed back to the Media Markt electronics store and returned it within the 2 week period in which this was allowed and got a full refund. Two months later, sure enough, Apple launched the Magic Mouse and though I have yet to pick one up, I’m glad I’m not stuck with the soooo 2009 Mighty Mouse.

    Among the many news/social sites and blogs that I visit daily, even hourly, is definitely one of them, and recently the International news network launched a new site, which I have to admit took some getting used to, but having spent some time on the new site, I found the user experience to be much leaner and cleaner than the previous design. Like all new sites and designs I come across, I looked at it analytically, wondering if there was anything I would have done differently or if there was anything I could maybe learn from their new, (I’m assuming) well thought through design. Then I came across an interesting article on Web Designer Depot . It described the new layout, design and usability of the site and brought up some interesting points. Some of which I agree with, others I don’t so much. None the less, I thought it was worth sharing! (more…)