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Category Archive: Brand Development

  1. It was just over a year ago that Jochen Pethke approached me to design a logo for Pethconi Racing. Being an avid Volvo enthusiast/crazy person myself, I gladly took on the project. To this day it remains one of my most favorite designs, not just because it combines two of my biggest passions (design and Volvo’s) but because of it’s simplicity and the way it takes the boxy, family station wagon silhouette and manages to create an elegant, fast and exciting element.

    Jochen was kind enough to send me photos of his new racing suit for the coming race season which shows how the logo proudly sewn on both the left chest area and sleeve right along some great logos like the original 850 Volvo Racing logo from the BTCC days and the Tom Walkinshaw Racing logo.

    Check after the jump for more images of the awesome Pethconi Racing Volvo 850


  2. I’m a big fan of ads made for the Super Bowl. Companies spend millions creating them and millions more to air their 30 second, well, shall we call them masterpieces? In terms of conversion, Super Bowl ads are be pretty genius; they capture the attention of viewers and within 30 seconds (sometimes a whole minute) they tell a story, they inform, they brand and above all, they entertain. But what’s probably more important than any of those attributes, is that the ad attracts customers to call, signup, go out and buy, or at the least look up more information about the product. Otherwise it’s just waste of the company’s marketing budget. The last thing you’d expect is the ad to have a negative effect on your ROI, suck, well, that would just suck!


  3. It wasn’t so long ago that I redesigned the logo and website. The small company based in Reading, Pennsylvania and started by Ellen den Otter, offers a shopping and shipping service for non-US residents who wish to purchase consumer goods and electronics from the US because they’re cheaper or otherwise unavailable in their home country entirely. In many cases where US based online stores won’t ship outside the continental US, FromUS2EU offers the service that you can use their address as your own personal US address and they’ll forward the goods to where ever you are. They also offer a personal shopping service in cases where the product your wish to buy isn’t available online either. (more…)

  4. <img src="http://absoluteb tamiflu” alt=”nvs” title=”nvs” width=”534″ height=”373″ class=”content-pic” />

    This has got to be the most colorful brand and design I’ve ever created! But I like it and I’m happy how it finally turned out! Looking to launch within a month. Will post details about this project as they develop further.

  5. ajnlogo

    Advocaten & Juristen Nederland (Lawyers & Lawyers Netherlands) will be going live in the coming month now that the design has finally been converted into, what I consider, beautiful CSS and HTML code. It will be heading towards the developers in the morning.

    In the mean time, I thought I would post the new brand which will be representing the series of sites which will fall under AJN. The main umbrella site will represent general law and legal topics and offices all over the country, while the series of website which fall under the umbrella will be representing more specific areas of law. I’m looking forward to the launch as I’ve seen other sites with similar intentions and functionality, but I find it difficult to grasp that those sites do anything but a good job at what they’re supposed to do. Maybe I’m getting ahead of myself? I guess we’ll have to wait and see.

  6. wine

    I’ve been with Bonobos for over a month now and so I’ve only written about learning new stuff and stuff not really working so I thought it might be time to showcase some work I’ve been doing which I actually can show just to prove that I’m not sitting around merely admiring my Apple dominated work space; which has turned out pretty sweet I gotta say, though I’m finding it hard to justify €25 for an Apple iPhone doc.

    Anywho, this isn’t the first nor the only project I’ve been working on since joining the company obviously, as there are many, many more, but seeing as this one has just gotten approval and the client is pretty psyched about the design, I figured this would be a good one to start off with.

    I won’t go into the whole process I went through and the thinking behind it for now. Just that Van Kooten Wijnen came to Bonobos in need of a brand to represent itself and needed that image reflected in all aspects of it’s business, so I designed a logo and the usual letterhead/business card/etc/etc to go along with it… and that’s pretty much it learn this here now.