
I have to admit, when I design a website, the choice of font, though absolutely crucial, is rarely a difficult one. When I design a logo or some kind of identity however, it’s a different story, but because I’m designing a potential image or vector, the decision to use a unique font isn’t as difficult, because designing a website means my choices are pretty limited because of the tiny list of standard fonts installed on a viewers computer. In any case, I personally am a bigger fan of clean and simple fonts and prefer the use of sans-serifs in my designs, though should a project call for it, serif fonts do have their moments. It’s not always a big deal though; besides the logo or the headers of a website, I don’t find using a unique font for content all that important, or even good practice. Sure there are ways around it like creating an image of the font, but the use of alt tags isn’t very SEO (though I’m told it is improving all the time by our SEO specialist at Bonobos), and since I would usually only use a unique font for headers and titles and such anyway, that would mean leaving out the H tags which is a big SEO no-no. But now I’ve come across a pretty awesome solution called Cufon (sorry that I came across like an infomercial just then). …read the rest of this entry »


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