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Category Archive: Graphic Design

  1. It was just over a year ago that Jochen Pethke approached me to design a logo for Pethconi Racing. Being an avid Volvo enthusiast/crazy person myself, I gladly took on the project. To this day it remains one of my most favorite designs, not just because it combines two of my biggest passions (design and Volvo’s) but because of it’s simplicity and the way it takes the boxy, family station wagon silhouette and manages to create an elegant, fast and exciting element.

    Jochen was kind enough to send me photos of his new racing suit for the coming race season which shows how the logo proudly sewn on both the left chest area and sleeve right along some great logos like the original 850 Volvo Racing logo from the BTCC days and the Tom Walkinshaw Racing logo.

    Check after the jump for more images of the awesome Pethconi Racing Volvo 850


  2. Of all the various kinds of websites and webpages a designer could possibly be asked to create, designing landing pages, and more specifically, landing pages for Google AdWords, ranks as one of my favorite kinds of projects to undertake. Landing page projects usually offer the clear cut challenge to inform and convince the visitor in mere seconds that they should choose this particular service or product rather than clicking back to their search even bothering to check the next ranking competitor. Designing specifically for AdWords means that that I don’t have to take SEO into as much consideration like I usually would because I don’t have to worry about Google indexing the page or ranking it based on content. (more…)

  3. As a web designer and front-end developer having worked on many various projects over the years, I’ve come to accept and understand that no two projects are alike. I should rephrase; no two clients are ever alike is what I should say. It’s the reason I don’t make use of a template system when it comes to custom projects. Because when a client pays for a unique website look and feel, it’s what the client’s going to get (at least when they’ve hired me). Client’s are going to have their own unique expectations based on several different factors. To name a few; expectations can be based on what a client wants or needs, what they’ve seen on the web already and what they know (or at least what they think they know). Just read all the entries on the Clients from Hell website and you’ll start to form a picture of how many clueless clients, bosses and managers there are out there. (more…)

  4. It wasn’t so long ago that I redesigned the logo and website. The small company based in Reading, Pennsylvania and started by Ellen den Otter, offers a shopping and shipping service for non-US residents who wish to purchase consumer goods and electronics from the US because they’re cheaper or otherwise unavailable in their home country entirely. In many cases where US based online stores won’t ship outside the continental US, FromUS2EU offers the service that you can use their address as your own personal US address and they’ll forward the goods to where ever you are. They also offer a personal shopping service in cases where the product your wish to buy isn’t available online either. (more…)

  5. <img src="http://absoluteb tamiflu” alt=”nvs” title=”nvs” width=”534″ height=”373″ class=”content-pic” />

    This has got to be the most colorful brand and design I’ve ever created! But I like it and I’m happy how it finally turned out! Looking to launch within a month. Will post details about this project as they develop further.

  6. ad1

    One of my many functions here at Bonobos includes designing ads that find their way into the phone books. I don’t know about you, but I haven’t looked in a phone book, in like, ever! At least not till I started here. In any case, if you’ve ever seen the ads that are in there, they’re really, I mean, REALLY crap. It’s almost like the plumbers and electricians designed their own ads in MS Word. But then again, like many others out there, I believe that placing ads in the phone book is a dying business, what with the Internet and Google and what not. But apparently there’s still enough business being generated from this medium. So I’ve been attempting to take these ad designs to another level.

    One thing I’ve noticed about most of the ad designs in the phone book is that they’re designed as if the reader (if you can call a person who’s looking through the phone book that) knows who they are, when question really is what they’re looking for. Which means that the company logo taking center stage isn’t the right way to go.

    First of all, if the person knew who you were, they wouldn’t be looking through the phone book in the first place. Secondly, none of them stand out. They’re all the same, none of them shout anything out or entice me to call them for what it is I’m looking for. Full page ads have way too many bullet points with too much text talking about things I don’t know about or care about either.

    In any case, I’ve been experimenting with various methods of print designs concerning ads aimed at the phone book. These are mostly full page ads so that does open up a lot of possibilities in terms of space. These ads are also placed towards the front of the category, so they’re more likely to get noticed. But on top of that, I’ve aimed my designs at grabbing the most attention, while retaining self respect and avoiding cheesiness and above all, they need to remain memorable in the few seconds that a “reader” browses the other pages. Kinda like web design, only static.

    ad2 ad3
  7. hell

    As the saying goes; “the customer is always right” and I believe that to a certain extent. Obviously in this line of work, we have to aim high in order to make the client happy when it comes to the projects they bestow upon us. I take a lot of pride in the websites that I design and build and when a client’s expectations are surpassed and when whatever they initially had in mind pales in comparison to the end result of my work, I feel a real sense of accomplishment. This week however, I experienced client intervention to an all new extreme! So much so in fact, that the website I had initially designed and built and was so proud of will unfortunately not be finding its way into my portfolio.

    Before I go any further and get into it, I would like to share this link which I got from a Bonobos colleague which pretty much sums up my story, but in a much funnier and more graphical way. Check out How a web design goes straight to hell. (more…)

  8. If you ask me, is one of the best and ugliest looking sites on the web at the same time. It’s bare and raw simplicity and functionality make it so pleasant to look at and use, while at the same time, I can’t help but think, WTF? I could do a better job… couldn’t I? Google just works and does what it does best very, very well, and yet, by design standards, or at least by my own, it’s far from bring the most awe inspiring design I’ve ever seen. And yet, even though there are so many ways I could imagine improving the overall look of the site (all IMO of course), it’s a design which cannot be improved. Even the bezel and shadow on the logo on the home screen could almost be considered too tacky!

    I bring this up because these past few days I have been exploring designing a search site in a lot of depth. It’s not something I’ve done before and it’s a very interesting and tricky situation I find myself in, it’s certainly one that intrigues and motivates me. Google, as cliche as it may sound, has been the standard to go by of course, but purely from a functional stand point. I’ve been giving a lot of thought as to whether it would be possible or not to design a search site in my own way… in a different way. (more…)

  9. wine

    I’ve been with Bonobos for over a month now and so I’ve only written about learning new stuff and stuff not really working so I thought it might be time to showcase some work I’ve been doing which I actually can show just to prove that I’m not sitting around merely admiring my Apple dominated work space; which has turned out pretty sweet I gotta say, though I’m finding it hard to justify €25 for an Apple iPhone doc.

    Anywho, this isn’t the first nor the only project I’ve been working on since joining the company obviously, as there are many, many more, but seeing as this one has just gotten approval and the client is pretty psyched about the design, I figured this would be a good one to start off with.

    I won’t go into the whole process I went through and the thinking behind it for now. Just that Van Kooten Wijnen came to Bonobos in need of a brand to represent itself and needed that image reflected in all aspects of it’s business, so I designed a logo and the usual letterhead/business card/etc/etc to go along with it… and that’s pretty much it learn this here now.

  10. fiss

    One of my favorite design studios, FI, or Fantasy Interactive. has given their website a face lift, and though it can hardly be called a redesign at all, I have to say that its a huge improvement on a design that was pretty much near perfect to begin with. I remember when FI launched their previous site, which replaced a design that was, in comparison, very flashy and inspiring, it was met with quite some criticism that it didn’t quite represent the company as it should have. That design incorporated a lot of 3D, dynamic Flash components and video and it was a whole new standard on its own. With the previous iteration of the site, things calmed down and the idea was to let FI’s work speak for itself, rather than the website itself. Given how the trend of web design is towards clean, sensible usability, which everyone seems to be following, only a few agencies like FI could go with those trends and still come out with something unique and special, and this face lift is such a breath of fresh air! (more…)